Ancient + Brave Launches £100,000 Fund to Help Women Over 30 Bring Their Brave Dreams to Life
There’s something powerful about deciding it’s not too late.
This year, female-founded wellness brand Ancient + Brave has launched The Endeavour: a national bravery initiative backed by a £100,000 fund designed to help UK-based women over 30 turn long-held dreams into reality.
What Is The Endeavour?
The Endeavour is a funding and mentoring initiative created to unlock adventure and celebrate brave women.
Whether it’s:
A once-in-a-lifetime personal challenge
An improbable group adventure
An unexpected comeback
Or unfinished business you’ve quietly carried for years
Ancient + Brave is inviting women to step forward and say: this matters to me.
Up to four women (or groups of women) will each receive up to £20,000 in funding, alongside:
Nutritional guidance
Expert mentoring
Ongoing community support
Documentary-style storytelling of their journey
The initiative was inspired by the brand’s 2025 partnership with Bluetits 6, a wild swimming collective preparing for a 2027 Channel relay. A reminder that bravery often starts with one decision to try.
Why This Matters
Research continues to show that outdoor adventure and challenge are catalysts for psychological growth and wellbeing. Yet modern life keeps so many women in maintenance mode.
According to the British Heart Foundation (2025), eight out of ten people in the UK want a “new lease of life”, and 61% don’t feel fulfilled in their personal lives.
Sound familiar?
The Endeavour recognises something we speak about often in this community: adventure isn’t indulgent. It’s agency. It’s confidence. It’s remembering who you are outside of your roles.
As Ancient + Brave founder Kate Prince shared in the launch announcement, adventure is a way of “putting that dream back on the calendar.”
Who’s Judging?
Applications will be reviewed by a panel including:
Broadcaster and Ancient + Brave ambassador Davina McCall
Former England Rugby player and wellness advocate Joe Marler
Founder Kate Prince
Applicants will be assessed against criteria including:
Personal significance
Bravery relative to the individual
Inspirational potential
Feasibility
Alignment with Ancient + Brave values
How to Apply
To apply, entrants must submit:
A short written application
A 90-second video sharing:
The brave adventure they want to pursue
Why it matters
What’s held them back
How The Endeavour could help unlock it
Applications are open now and close at 23:59 (UK time) on 17 February 2026.
You can find full details and apply via Ancient + Brave’s website.
A Question for Our Community
If funding, support and belief weren’t barriers…
What would you attempt?
At City Girl Network, we talk often about belonging. But belonging isn’t just about finding your people, it’s also about reclaiming your own story.
The Endeavour is an invitation to stop postponing yourself.
We’ll be right here cheering you on!