Beauty Founder Spotlight: Imane Berkani, Syra Hair
After trying Syra Hair’s Radiance Hair Oil, Essence Scalp Mist Hair Growth Spray, Aura Scalp Balm, and the surprisingly refreshing Balance Hair Tea (seriously, try it iced), our founder Pippa was seriously impressed.
From stronger, shinier strands to a more balanced scalp and a moment of calm in her daily routine, the results spoke for themselves. Her partner has even started wearing the scalp mist to bed too due to its delicious smells and soothing sensation.
Naturally, we wanted to learn more. So, we reached out to the founder of Syra Hair to ask her about the story behind the brand, her own hair journey, and what building a values-led beauty business really looks like.
What inspired you to start Syra Hair, and what gap did you feel was missing in the hair care world?
Syra, meaning “traveller” or “explorer” in Arabic, was born from personal transformation, my own journey through hair loss. It was a difficult chapter that left me feeling disconnected from my identity. I couldn’t find solutions that truly supported both the physical and emotional aspects of what I was going through.
That is when I realised haircare could be more than a routine. It could be a grounding ritual. That insight shaped Syra into a brand that blends science-backed formulations with mindful practices to restore both scalp health and self-connection.
Syra is rooted in discovery-the journey of returning to yourself. Just as every journey shapes us, daily rituals have the power to ground, restore, and reconnect us. Because beauty isn’t about transforming into something new, but about uncovering the essence of who you already are.
How has your own hair journey shaped the brand and its values?
I am the customer so it’s so important to me to provide natural, scientifically backed products that actually work. My journey has very much shaped our values.
Confidence Starts Here
We believe confidence is powerful and personal. That’s why we’re here to help you face challenges like hair loss head-on, with real solutions that build confidence from the inside out.
Nature Meets Science
We blend the wisdom of nature with the precision of science to create safe, effective products that truly work, for all kinds of hair and all kinds of people.
More Than Skin Deep
Beauty isn’t just about what you see. We care about how you feel-which is why we focus on your full well-being, inside and out.
Stronger Together
You’re not alone in your journey. We’re building a community where stories are shared, support is real, and everyone is reminded: you are beautiful, just as you are.
Innovation with Heart
Everything we create is rooted in purpose. We solve real problems with thoughtful solutions that make everyday beauty simpler, more joyful, and more meaningful.
What’s one piece of hair advice you wish more people followed?
Consistency. It takes at least 6 months to see results but you have to stay consistent. I know sometimes that can seem like a chore, so I wanted to spark joy into routine and make it a self-connection ritual for just you and you.
What has been your proudest moment as a founder so far?
One of the biggest challenges (and proudest moment) was transitioning from my first brand, Bia, to building Syra. Bia started as a passion project during the pandemic, launched to my YouTube community of 49,000 subscribers. Bia grew quickly, with over 8,000 customers, shipping to more than 100 countries, and even being stocked in TK Maxx in the US. But as I evolved, so did my vision. I knew I needed a brand that could grow with me and reflect a deeper, more intentional mission. Letting go of Bia, despite its success, was a difficult decision, but necessary for Syra to be born.
What does community mean to you, and how does that influence the way you run Syra Hair?
It is our backbone! We call our community Syrens. A Syren is someone who remembers herself, part mystic, part muse, entirely magnetic; a force – wild, beautiful, and endlessly evolving. Our vision is to cultivate a vibrant community where every Syren embraces their unique beauty with confidence and joy, transforming everyday routines into mindful rituals of self-connection and care.
From turning personal healing into a purposeful brand to building a community of confident, grounded Syrens, Syra Hair is more than just great products - it’s a movement. A reminder that beauty isn’t about reinvention, but about returning to yourself.
If you’re looking for haircare that nurtures your strands, your scalp and your spirit, Syra Hair is well worth exploring. You can find out more and shop the range here.
Because confidence starts here and you deserve to feel it every day.
Interview by Steph Clarke