At the City Girl Network, we love shining a light on the women reshaping the beauty industry with creativity, courage, and authenticity. In our Beauty Founder Spotlight series, we’re thrilled to feature Nadine, the visionary behind B:UNDENIABLE, a brand redefining what beauty really means.

What began as Nadine experimenting with pigments in her kitchen has grown into a powerful movement rooted in positivity, individuality, and self-expression. With a name that carries both affirmation and action — B:U (Be You) = B:UNDENIABLE — her brand is about so much more than makeup. It’s about mindset, energy, and the unapologetic belief that beauty starts with being your authentic self.

From crystal-infused products to her mantra “Wear it. Love it. Embrace it. B:U… B:UNDENIABLE”, Nadine is building a community as much as a brand. It celebrates confidence, empowerment, and the personal journey of self-expression.

B Undeniable is such a powerful name - what does it mean to you personally, and how did it become your brand’s identity?

For me, it’s always been about spreading positivity and celebrating creative individuality.

I started by experimenting with makeup in my kitchen, mixing pigments in a coffee grinder, driven purely by passion and curiosity. I loved the process, and I was inspired by the feedback from those who saw and appreciated my creations. But I noticed something missing in the existing beauty space. So many brand names and messages seemed to reinforce an industry-defined idea of beauty — like you had to fit a certain mold to be seen, accepted, or beautiful.

That was never my vision.
I didn’t want my brand to suggest, “If you wear this, you’ll be beautiful.”
I wanted it to say: You already are.

Being undeniable is about showing up as your full, unapologetic self. It’s about creativity, authenticity, and self-expression on your terms.

I’ve always had a creative mind, and I knew I wanted a brand name that would feel affirming. One that subtly plants a positive message, even if you don’t consciously realise it at first. That’s where the double meaning of the brand comes in: B:U – Be You = B:UNDENIABLE.

It’s more than a name. It’s a quiet but powerful affirmation. When someone picks up a product, I want them to feel that spark of self-recognition.

What does it mean to be undeniable? To me, it means being bold, unstoppable, and authentically yourself. But it’s also deeply personal. Each person defines it for themselves.

That message flows through everything we do, especially our mantra:

WEAR IT. LOVE IT. EMBRACE IT. B:U… B:UNDENIABLE.

We’re not just building a brand. We’re building a movement: a community of individuals who aren’t here to fit in, but to stand out.

Your pieces are rooted in self-belief and positive affirmation. Why was it important to build a brand around mindset as much as style?

You are your mindset.
What we create, what we put out into the world; it all stems from how we see ourselves. Our inner world shapes our outer expression.

That belief is what inspired me to create an inclu-mersive experience: not just inclusive, but immersive. I wanted to take beauty beyond the surface. Yes, we all know that applying makeup can be a gratifying ritual—the transformation, the confidence, the creativity. But I asked myself: How can we elevate that experience? How can a beauty brand deepen that emotional connection?

My journey led me to crystals: specifically, clear quartz. I started wearing them (thanks to my mum) during a period of personal turmoil. Over time, I noticed something shift. I felt lighter, more aligned, more intentional. My mindset changed, and my reality began to reflect that shift. It wasn’t magic; it was energy and awareness. That experience made me realise: mindset is the most powerful muscle we have.

I wanted to infuse that energy into something tangible. A product. A ritual. A moment of self-connection. That’s how GRNDRIIZNG (pronounced Grand Rising) was born—a rebirth, a reset, a daily reminder of strength, clarity, and hope.

GRNDRIIZNG is more than makeup, it’s a mindset ritual.
Each product in the collection is infused with the symbolism and energy of clear quartz, which is known for its ability to bring clarity, focus intention, and support manifestation. When you use it, you're not just enhancing your look, you’re tuning into yourself.

This is beauty without boundaries. A deeply personal, holistic journey.
A daily affirmation.
A moment of rising.

What’s been the most memorable reaction or message you’ve received from someone wearing or using your products?

We’re at the pre-launch stage, but the reaction speaks volumes.
The most common response? “Wow.”

Whether it’s the richness of the pigment, the flawless coverage, or that undeniable glow, people instantly connect with the products. And that’s exactly why this brand was built: to create an experience everyone can feel. That moment of surprise, that “Wow” factor, that’s when I know someone’s not just trying makeup. They’re becoming part of the movement.

The products speak for themselves because the products are the brand.
They carry the energy, the intention, and the vision behind B:U and GRNDRIIZNG. It’s more than beauty; it’s a feeling. A transformation. A connection. And once someone feels it, they get it. They are it.

***B:UNDENIABLE’s*** *main product line*

What’s been the most memorable reaction or message you’ve received from someone wearing or using your products?

B:UNDENIABLE is more than a brand: it’s a movement.
We’re building a community grounded in positivity, empowerment, and the personal journey of self-expression. This is beauty that doesn’t just sit on the surface – it connects with the soul.

At its heart, B:UNDENIABLE is about the user experience. Not just how you look, but how you feel. We recognise that everyone is on their own path, and we want to be part of that holistic journey supporting your mindset, your growth, and your truth.

Yes, our products deliver rich pigment, glowing skin and undeniable quality. But beyond the aesthetic, we’re here to affirm the internal:
Confidence. Intention. Empowerment.

We want you to feel seen, strong, and aligned—with your individuality, your creativity, and your power. This is beauty that reflects your energy and reinforces your mindset.

What daily habits or affirmations keep you feeling empowered and focused as a founder?

Gratitude is at the heart of my journey.
I self-reflect often, which keeps me grounded and focused. When I look back at where I was just 18 months ago, the transformation feels immense. That awareness is something I carry with me every day. I remind myself constantly of how lucky I am to be evolving, and building something with real meaning.

Keeping a positive mindset, as I’ve mentioned before, has shaped the reality I live in today. It wasn’t always easy. There were deep, painful setbacks. But I’ve come to understand that those moments weren’t personal. They were part of my growth. Necessary, even.

And in that healing space, something powerful was born.

The brand I’ve created came from the very tools I used to recover: rituals, mindset shifts, energy work, and self-connection. It’s holistic. It’s healing. It’s empowering. And for that, I am deeply grateful.

This brand is a reflection of my journey.
And my hope is that others will feel what I felt: empowered, uplifted, seen.
Because if I could find light through it all, so can they.

Feel empowered and inspired by Nadine’s journey of self-love and building her dreams? Support her by buying her products and sharing her story! Visit b-undeniable.com to shop her collections.

Beauty Founder Spotlight: Nadine Bryan, B:UNDENIABLE

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